Privacy Policy

Daland Swim School (“Daland,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through dalandswim.com and in the course of providing our services, how we use it, and the choices you have.

Information we collect

• Information you give us — your name, email, phone, and mailing address; your child’s name, age, and swimming experience; and any details you include when you fill out a form, register, or message us.
• Payment information — registration and payments are handled by our registration provider (Jackrabbit) and its payment processors. We do not store full payment-card numbers.
• Information collected automatically — pages visited, device and browser type, and similar analytics data collected through cookies and comparable technologies.

How we use your information

• Schedule and provide lessons, camps, swim team, and related programs;
• Respond to your questions and process registrations and payments;
• Send you service messages and, where permitted, occasional marketing (you can opt out anytime);
• Improve our website and services and meet our legal obligations.

Cookies & analytics

We use cookies and analytics tools (such as Google Analytics, Google Tag Manager, and the Meta Pixel) to understand how our site is used. You can manage cookies through our cookie banner and your browser settings.

Children’s privacy

Our programs serve children, but our website is directed to parents and guardians. We do not knowingly collect personal information directly from children under 13 online — information about a child is provided by a parent or guardian at registration.

How we share information

We do not sell your personal information. We share it only with service providers who help us operate (for example, registration and scheduling, payment processing, email, and analytics), and where required by law or to protect the safety of others.

Your California privacy rights

If you are a California resident, you have the right to know, access, correct, and delete your personal information, and to opt out of the “sale” or “sharing” of personal information (we do not sell or share it), without discrimination for exercising these rights. To make a request, contact us using the details below.

Data security & retention

We use reasonable safeguards to protect your information and retain it only as long as needed to provide our services and meet legal requirements.

Third-party links

Our site may link to third-party services (such as our registration system or social media). We are not responsible for their privacy practices.

Changes to this policy

We may update this policy from time to time; the “Last updated” date above reflects the latest version.

Contact us

Questions about this policy? Email office@dalandswim.com or call (805) 495-5210.